With increasing consumer demand for fossil and plastic-free products, the beauty industry faces pressure to innovate. Consumers today prioritize sustainability, seeking products that not only perform well but are also kind to the environment. This shift coincides with evolving regulations from the European Union, which require cosmetics and personal care products to be safe for consumers while minimizing their negative environmental impact.
One promising solution to these challenges comes from Nordic wood-based innovations. Upcycled from forestry industry side streams and by-products, these materials provide natural alternatives to environmentally harmful ingredients. Birch bark, sawdust, and other wood-based compounds can be transformed into high-value, biodegradable ingredients for skincare, haircare, and cosmetics. These upcycled ingredients can replace synthetic fossil-based ingredients, to reduce pollution and carbon footprint.
Our upcycled 100% biobased products Barkinno Birch Bark, Betuinno Betulin and Suberinno Suberin offer high-performance with minimal environmental impact and are ideal for replacing fossil-based ingredients in cosmetics and personal care formulations.
In addition to reducing environmental impact, these innovations support a circular economy, where waste is minimized, and resources are reused. By embracing wood-based ingredients, the beauty industry can meet regulatory demands, fulfill consumer desires for eco-friendly products, and drive profitability through sustainable practices.
Read more on Premium Beauty News article: https://www.premiumbeautynews.com/en/innovation-avenues-wood-based,23485
