Innomost participated in the European Business & Nature Summit 2025 (EBNS 2025) in Helsinki, a leading forum on circular economy, bio-based innovation, and nature-positive business. The event was organised by the EU Business & Biodiversity Platform in collaboration with Sitra and the European Commission.
At Innomost, circularity means more than reducing waste; it is about rethinking value. By transforming certified Nordic birch bark, a side-stream from the forest industry, into high-performing, bio-based ingredients, we help companies around the world to replace fossil-based materials and generate higher value from existing resources.
Our Sales & Marketing Director, Aino Erkinjuntti, shared how collaboration is key to advancing circular solutions. When businesses, partners, and customers innovate together, opportunities for nature-positive impact multiply. The summit highlighted that integrating nature into business strategies is not just ethical but also drives long-term competitiveness.
EBNS 2025 brought together business leaders, policy-makers, and financial institutions to explore how circular solutions and the bioeconomy can reduce environmental impact while creating value. The summit focused on enabling credible, nature-positive business transformations, turning side-streams into high-value materials, and aligning financial flows with sustainability goals.
For us at Innomost, the summit reinforced our positioning as a purpose-driven innovator in the circular economy and bio-based materials. Our birch bark ingredients, Betuinno™ Betulin and Suberinno™ Suberin, demonstrate how industrial partners in cosmetics, coatings, packaging, and textiles can meet performance requirements while advancing sustainability goals.
